nibs etc. is about making delicious snacks from ingredients that would normally be thrown away, to fight food waste, and enable customers to reduce their carbon footprint. nibs etc. was launched as a food and photography blog in 2015, about upcycling leftovers and no waste recipes. Chloe then landed upon a brilliant food waste product – juice pulp – that she began to collect from juice bars to make into granola. From there business has blossomed, winning at the WeWork Creators Awards (twice), setting up at Borough Market where she now sells crackers, brownies and loaf cakes alongside the granola, and being stocked in a number of independent sustainable stores.