Celia Pool and Alec Mills

There’s a hell of a lot of plastic in tampons and pads – there are nine applicators for every kilometre of beach in the UK and one disposable pad can take up to 800 years to biodegrade. After realising how much plastic was involved in period products whilst working on another brand in the sector, Celia Pool co-founded DAME with the mission to create sustainable and reusable products that were easy for women to use. DAME has created D, the world’s first reusable tampon applicator, made from medical grade Mediprene. It works with all sizes of tampons and you just have to rinse it after use. By making the switch to D, one woman can save up to 12,000 disposable applicators from going into landfill.