Apparently, it takes around 4 – 10,000 litres of water to create your average pair of jeans – YIKES. A simple solution would be to buy more second-hand vintage jeans but if that’s not really your thing then meet Anna Foster of East London Vintage (E.L.V.) who’s here to solve your sustainable denim dilemma. Each pair of jeans is made from two old pairs that have been stitched together to make a fresh new pair in a completely new style. Plus no two pairs are ever the same, so you’ll be the only one wearing your unique pair. For even greater customisation there’s even a fitting service available so you can get a pair made to fit you perfectly.