London On The Inside-approved buys, from beauty and fashion to food, homeware and more….
London Loves
Good Flyte Electrolytes
We hate jet lag, so we’ll try anything to keep it at bay – especially if it involves electrolytes, which we genuinely rate. Good Flyte is a travel-specific tablet (made by pilots and travel health experts) built for flying: dry cabin air, long days, jet lag and that weird post-flight fog. Pop one into your water bottle before you board and call it a head start.
Her Eir Period Patch
A sleek little stick-on for the days you want your cycle support to be as low-effort as possible. Her Eir’s Period Patch is a discreet topical patch infused with CBD and a terpene-rich essential oil blend, designed for a bit of calm and comfort when you need it most.
Burberry x Hunza G Swimwear Capsule
Burberry has teamed up with Hunza G on a tight summer edit of bikinis, swimsuits, skirts and scrunchies, all made in Hunza G’s signature Original Crinkle fabric and finished with flashes of Burberry check. We love it when two icons come together.
Innermost The Greens Blend
If you’re trying to get a few more good things into your day without overhauling your whole diet, this is an easy add. Innermost’s Greens Blend has 25 greens and fibre-rich plants, plus vitamins and minerals, probiotics, prebiotics and digestive enzymes. It comes in single-serve sachets, so it’s simple to chuck into water.
My Skin Feels Natural Skincare
Skincare made with rescued food waste, that’s right food. Brighton-based My Skin Feels uses fermented by-products from the organic tomato ketchup, olive oil, breakfast oat and orange juice industries, turning what would’ve been binned into vegan, over-99%-natural formulas. It’s a tight edit of multitasking staples that keep routines simple (and your conscience a bit cleaner).
Fenty Beauty Shake ‘N Play Buildable Liquid Blush
For warm-weather, minimal-makeup days, this is the kind of product that just gets on with it. Shake, dot, blend – and you’ve got a fresh, buildable flush that sits nicely on bare skin or over SPF (no base required). It’s quick, light, and perfect for when you “don’t want to wear makeup”.
Kevin Murphy Anti Gravity Spray
For anyone who wants volume without crunchy hair. Anti.Gravity is a lightweight finishing spray that adds lift, texture and shine. Mist it through damp hair before styling, or hit the roots on dry hair when you need a quick boost.
Super Facialist SPF50+ Serum
SPF that doesn’t feel like SPF. This feather-light, fragrance-free serum gives you broad-spectrum SPF50+ with 1% vitamin C, plus hyaluronic acid, aloe vera and ferulic acid for a bit of extra glow. It dries down with an invisible finish (no white cast), so it’s an easy daily layer under makeup.
Lamiri Shakshouka (from Lamiri Harissa)
Lamiri Harissa has branched out with their new tins of Tunisian shakshouka – essentially a shortcut to a very good breakfast (or emergency dinner). It’s made in Tunisia with proper ingredients, including extra virgin olive oil and a hit of their harissa. All you need to do is warm it up and crack in a couple of eggs.
Lalique 1er Cru Wine Glasses
If you’re the kind of person who swirls properly (or wants to look like you do), Lalique’s 1er Cru wine glasses are a chic upgrade to the IKEA ones. Designed with sommelier Romain Iltis, they’ve got a fine, lightweight bowl that’s made to aerate well and let the aromas open up – whether you’re pouring something young and punchy or dusting off a special bottle.
Tubéreuse
Astrale by Maison Crivelli
If you like your white florals with a twist, try Tubéreuse Astrale from Maison Crivelli – the French fragrance house founded by Thibaud Crivelli, known for scents built around specific sensory memories. This one riffs on tuberose under a night sky: bright, sparkling florals up front, then a smooth hit of velvety leather with a soft peach-skin edge. Dreamy.
PARIA
Just because you’re on your bike doesn’t mean you can’t look good doing it. Leeds-based indie cycling and running brand PARIA makes “unordinary” kit that’s properly technical but doesn’t scream sport – more streetwear with sweat-wicking creds. They also work with artists on limited-run prints, so your cycling layer actually feels like something you’d wear off the bike too.
INOUMI Collagen
For anyone who wants collagen without the faff: this one dissolves fast and tastes of pretty much nothing, so it disappears into coffee, porridge or smoothies. It’s made with straightforward ingredients (no fillers or sweeteners) and comes in a resealable, recyclable pouch.
Elle Sera Magnesium
Magnesium does a lot more than help you sleep, but plenty of supplements don’t absorb that well. This liposomal magnesium bisglycinate (with active B6) is designed to be easier to take and more effective – especially if you’re using it for stress, PMS or perimenopause.
Good Salt Electrolytes
Electrolytes, but make them fit your actual day. Good Salt’s range comes in three “modes” – MOVE for training, FOCUS for long days (and too much coffee), and CHILL for when you’re tired-but-wired. Each box has 26 single-serve sachets, with no added sugar and caffeine-free, vegan blends in flavours like Strawberry Watermelon, Raspberry Lemonade and Peach. Cool branding too!
Nutrition Geeks Apple Cider Vinegar+
All the ACV benefits, none of the vinegar face. Nutrition Geeks has packed the equivalent of a tablespoon of apple cider vinegar into three easy capsules, with “The Mother” plus cayenne and chromium for a neat triple-action boost that skips the harsh taste (and is kinder to your enamel than sipping the liquid).
Rude Health’s Organic Coconut Drink
Rude Health’s Organic Coconut Drink is fast becoming a plant-based favourite. Creamy and luxurious, it’s made with just four natural ingredients: pure organic coconut blended with organic rice, spring water and a pinch of sea salt. By using the whole coconut, it delivers a rich creaminess that works beautifully in coffee, hot chocolate and, of course, matcha – perfect for Londoners’ obsession with all things matcha!
COSRX The Retinol 0.3 Cream
Korean skincare brand COSRX always delivers on affordable skincare that actually works and its retinol range is no different. This 0.3 Cream is a great mid-level retinol, working to tackle fine lines, uneven texture, enlarged pores and winkles on skin that’s starting to show signs of ageing. There’s a 0.1 Cream for retinol newbies and a 0.5 Oil for those who want more intensive results.
Dr Somji’s Vitamin C Daily Defence
One step, two jobs: Dr Somji’s Vitamin C Daily Defence gives you brightening vitamin C and SPF30 in the same lightweight moisturiser, so you can get on with your morning. Doctor-led and developed from the DrMediSpa clinics, it sinks in fast and sits well under make-up.
The Vitamins Co. Beetroot Gummies
These gummies are an easy, and tasty, way to get your vitamins in. The beetroot gummies contain organic beetroot concentrate, Vitamin B12 and Vitamin D3, to support immune function and reduce fatigue. They’re vegan and made with natural flavours, so it’s only good stuff and no nasties inside.
Our Place’s Titanium Always Pan Pro
Looking to upgrade your cookware? This new titanium Always Pan has multifunctionality as well as no-coating non-stick technology, so it’s free from ‘forever chemicals’. It’s compatible with all cooktops and dishwasher safe, and if you want to check it out in person, Our Place has a perm shop inside Selfridges.
Chimac Marinades
Irish brand Chimac has been bottling up some killer Korean sauces and now it’s launched three brand-new Korean-inspired marinades to up your dinner game. The range includes an umami Korean stir fry marinade, a sriracha caramel glaze and a marinade for Korean BBQ wings. Get ready to be pouring these on everything.
Icy Bear Dental Sonic Toothbrush
Oral care brand Icy Bear Dental, founded by celeb dentist Dr. Hanna Kinsella, is all about delivering professional grade teeth whitening at home. A good toothbrush is essential and the Next-Generation Sonic Toothbrush is just that. It has a smart pressure sensor and five customisable cleaning modes and uses powerful sonic brush strokes to deliver a deep clean and help with teeth whitening.
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