London On The Inside-approved buys, from beauty and fashion to food, homeware and more….
London Loves

Jam Or Go Nuts Chocolate
FIX Dessert Chocolatier is back at Harrods, bringing back the original Dubai chocolate bar that made it famous alongside a new flavour, Jam Or Go Nuts, layering warm peanut butter, a jammy centre and FIX’s signature blondie chocolate shell.

YEW Pickle Sparkling Water
YEW is riding the pickle hype with this new flavour in its lineup of sparkling spring waters. A splash of briny dill pickle combined with notes of fresh cucumber, gives this water a bright, tangy finish. Plus, it’s zero sugar, zero sweetener AND zero calorie.

Defected x Champion Collab
Sportswear brand Champion has teamed up with global House music community Defected for this limited-edition collection of t-shirts, hoodies and sweatshirts. The collection also features a record bag created in collaboration with DJ brand UDG. There’ll be no restock so grab it now.

Black Lines Watermelon Paloma
Inspired by Mexico’s most iconic matchday cocktail, this one blends Tico Tequila, watermelon soda, fresh lemon and Halen Môn sea salt into something bright, juicy and built for another round. Refreshing AF.

The Drinks Bureau Lagerita
We’ve been making DIY versions for years, a pint of lager with a frozen margarita top, but now we don’t need to because The Drinks Bureau has created one ready-made in a can. Made in collaboration with Powder Monkey Brewing Co. Just in time for summer.

KURK Liquid Curcumin
Curcumin is an active compound found in turmeric which boosts immunity and reduces inflammation. KURK has innovated a liquid version, which absorbs faster than pills or powders and is easy to drop into your water bottle or morning smoothie.

Laverde Sicilian Olive Oil
Single-estate, cold-pressed from Biancolilla olives grown at 900m in central Sicily. It’s an old, low-yield variety you’ll rarely find outside the island, which is a handy brag now olive oil has become a status symbol.

Garna Kvass
When best friends Dasha and Masha moved to London, they missed the kvass of their childhood so much that they decided to make it themselves, and Garna was born. Kvass is a fermented grain drink with a thousand-year history, and Garna is reimagining it with some serious style. Dry, refreshing, tangy and sugar-free – this could be our next go-to low alc option.

BarberBoss 3-in-1 Electric Shaver
A no-fuss electric shaver that does three jobs: shaving, trimming and exfoliating, in one portable device small enough to throw in a washbag. It’s the kind of thing you don’t realise you need until you have it, and at under £20, it’s an easy one to buy for someone without overthinking it.

Paul Mitchell Jelly Mask
Paul Mitchell has been a salon staple since 1980, and this is one of our fave products. The Jelly Mask is fragrance-free, dye-free and only eight ingredients long, which makes it useful for anyone with a sensitive scalp or colour-treated hair. Apply it after shampooing, leave it five to ten minutes, and hair comes out noticeably softer without any weight or grease.

AKT Deodorant Balm SC.05 Columbia Road
AKT started in the wings of the West End, developed by performers who needed deodorant that could hold up through eight shows a week. The SC.05 is the Columbia Road one: lemon and cut stems up top, violet leaf in the middle, warm amber at the base. Goes on as a balm, dries to nothing, lasts all day.

VIVA X PDRN Polynucleotide Repair Serum
Forget forking out on a salmon sperm facial, you can now DIY at home with this serum. Developed in the UK and manufactured in Korea, the formula combines salmon-derived polynucleotides with hyaluronic acid and niacinamide to support elasticity, strengthen the skin barrier and promote a plumper, more radiant complexion.

Nicolas Feuillatte Réserve Exclusive Rosé
It’s just not summer without rosé and this rosé champagne from Nicolas Feuillatte is the bottle to pop this season. Packed with red berry notes, this fizz is fresh and vibrant, and versatile enough to pair with a range of food, so whether you’re hosting a BBQ, a garden party, or are just out enjoying the sun, you can be sure this champagne will go down a treat.

Black Bee Honey Orchard Honey
If you want a jar of honey that actually tastes of where it’s from, this is the one. Black Bee’s Orchard Honey is single-origin and sourced from British orchard hives in spring, where bees feed on pear and apple blossom. It’s made by a small UK brand focused on traceable harvests and proper beekeeping.

Murakush Amlou
We love a unique condiment, and Murakush’s small-batch amlou – made in Morocco with roasted almonds, cold-pressed argan oil and raw honey – doesn’t disappoint. Amlou comes from Amazigh communities in southern Morocco’s Souss-Massa region, where it’s been made for generations (Murakush works with women-led cooperatives to keep that tradition alive). Have it on toast, stirred through yoghurt, or alongside sheep’s cheese.

Yumm Singa Laksa Curry Sauce
Laksa at home, without turning your kitchen into a spice market. UK-based Singaporean brand Yumm Singa (formerly Homi Kitchen) has bottled a Katong laksa-inspired curry sauce that’s rich with coconut, lemongrass, ginger and garlic, with a warm kick at the end. It’s not overly blended either, so you get a nice thick curry texture.

Flavour Bombs
Eating out for us is all about the flavour bombs, and now there are Flavour Bombs you can add to your cooking at home. These little all-in-one flavour bases (think: a bath bomb for your saucepan) give you the foundation for loads of dishes, from birria and pho to jollof, coconut curry and seafood boil. As seen on Dragons’ Den.

Good Flyte Electrolytes
We hate jet lag, so we’ll try anything to keep it at bay – especially if it involves electrolytes, which we genuinely rate. Good Flyte is a travel-specific tablet (made by pilots and travel health experts) built for flying: dry cabin air, long days, jet lag and that weird post-flight fog. Pop one into your water bottle before you board and call it a head start.

Her Eir Period Patch
A sleek little stick-on for the days you want your cycle support to be as low-effort as possible. Her Eir’s Period Patch is a discreet topical patch infused with CBD and a terpene-rich essential oil blend, designed for a bit of calm and comfort when you need it most.

Burberry x Hunza G Swimwear Capsule
Burberry has teamed up with Hunza G on a tight summer edit of bikinis, swimsuits, skirts and scrunchies, all made in Hunza G’s signature Original Crinkle fabric and finished with flashes of Burberry check. We love it when two icons come together.

Innermost The Greens Blend
If you’re trying to get a few more good things into your day without overhauling your whole diet, this is an easy add. Innermost’s Greens Blend has 25 greens and fibre-rich plants, plus vitamins and minerals, probiotics, prebiotics and digestive enzymes. It comes in single-serve sachets, so it’s simple to chuck into water.

My Skin Feels Natural Skincare
Skincare made with rescued food waste, that’s right food. Brighton-based My Skin Feels uses fermented by-products from the organic tomato ketchup, olive oil, breakfast oat and orange juice industries, turning what would’ve been binned into vegan, over-99%-natural formulas. It’s a tight edit of multitasking staples that keep routines simple (and your conscience a bit cleaner).

Fenty Beauty Shake ‘N Play Buildable Liquid Blush
For warm-weather, minimal-makeup days, this is the kind of product that just gets on with it. Shake, dot, blend – and you’ve got a fresh, buildable flush that sits nicely on bare skin or over SPF (no base required). It’s quick, light, and perfect for when you “don’t want to wear makeup”.

Kevin Murphy Anti Gravity Spray
For anyone who wants volume without crunchy hair. Anti.Gravity is a lightweight finishing spray that adds lift, texture and shine. Mist it through damp hair before styling, or hit the roots on dry hair when you need a quick boost.

Super Facialist SPF50+ Serum
SPF that doesn’t feel like SPF. This feather-light, fragrance-free serum gives you broad-spectrum SPF50+ with 1% vitamin C, plus hyaluronic acid, aloe vera and ferulic acid for a bit of extra glow. It dries down with an invisible finish (no white cast), so it’s an easy daily layer under makeup.

Lamiri Shakshouka (from Lamiri Harissa)
Lamiri Harissa has branched out with their new tins of Tunisian shakshouka – essentially a shortcut to a very good breakfast (or emergency dinner). It’s made in Tunisia with proper ingredients, including extra virgin olive oil and a hit of their harissa. All you need to do is warm it up and crack in a couple of eggs.

Lalique 1er Cru Wine Glasses
If you’re the kind of person who swirls properly (or wants to look like you do), Lalique’s 1er Cru wine glasses are a chic upgrade to the IKEA ones. Designed with sommelier Romain Iltis, they’ve got a fine, lightweight bowl that’s made to aerate well and let the aromas open up – whether you’re pouring something young and punchy or dusting off a special bottle.

Tubéreuse
Astrale by Maison Crivelli
If you like your white florals with a twist, try Tubéreuse Astrale from Maison Crivelli – the French fragrance house founded by Thibaud Crivelli, known for scents built around specific sensory memories. This one riffs on tuberose under a night sky: bright, sparkling florals up front, then a smooth hit of velvety leather with a soft peach-skin edge. Dreamy.

PARIA
Just because you’re on your bike doesn’t mean you can’t look good doing it. Leeds-based indie cycling and running brand PARIA makes “unordinary” kit that’s properly technical but doesn’t scream sport – more streetwear with sweat-wicking creds. They also work with artists on limited-run prints, so your cycling layer actually feels like something you’d wear off the bike too.

INOUMI Collagen
For anyone who wants collagen without the faff: this one dissolves fast and tastes of pretty much nothing, so it disappears into coffee, porridge or smoothies. It’s made with straightforward ingredients (no fillers or sweeteners) and comes in a resealable, recyclable pouch.

Elle Sera Magnesium
Magnesium does a lot more than help you sleep, but plenty of supplements don’t absorb that well. This liposomal magnesium bisglycinate (with active B6) is designed to be easier to take and more effective – especially if you’re using it for stress, PMS or perimenopause.
