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the heart of the industrial Docklands, sits a small factory nestled between the overhead DLR railings and a scaffolding yard. This is home to the E One Six London studio.

Inside you will find fashion designer Daniel Blake creating new collections for his menswear label ‘E One Six London’. Described by Daniel, as a “Shirt Revolution targeting the urban man on the move” the collection pays homage to its East London location with shirts such as the Cutty Sark, Bow Church and East India.

We managed to tie Daniel down and demand he share his knowledge:

US: So, what are Daniel Blake’s key trends this season?

DB: For 2010 E One Six London is all about detail. Shirts are patched and panelled giving them a more casual look for the office. Quirky detailing yet always subtle enough that you have to look twice to see the twist.

US: We are loving the E One Six London collection, what is your favourite piece?

DB: My personal favorite is the style Cutty Sark. I have been wearing this style all season. It’s so versitile and looks fantastic worn dressed up or down for a night out or a day in the office. The best thing is that the more you wash this Oxford shirt the better it looks. Check it out for yourself.

US: Finally tell us about your favourite hang outs in London?

DB: Recently one of my favorite hang outs is Bermondsey Street in SE1. It’s fast becoming a real destination and has some fantastic restaurants and bars with lots of little design studios popping up under the arches around London Bridge.

What a treat…

So if your looking for sharp shirts check out the collection online. With 20% off throughout October there has never been a better time to buy!