How to do London Fashion Week When You’re Not Sitting FROW

It’s that time again, London Fashion Week is here for five days of fashion madness, taking over the capital from Fri 16th – Tues 20th February

London is one of the big four fashion capitals, alongside New York City, Milan and Paris, and LFW takes second place in that order. LFW happens twice every year, once in February, showing the autumn/winter collections for the year and once in September for the spring/summer collections, so this LFW (which also happens to be the event’s 40th anniversary) will be all about the A/W 24 looks.

The majority of catwalk shows at LFW are invite-only and reserved for celebs and those in the industry, so you can’t buy tickets. However, you can still get involved in London Fashion Week 2024 even if you’re not sitting in the front row because there are a load of style-related events happening across town. These are the places to see and be seen this LFW.

Join in London Fashion Week’s City-Wide Celebration

You don’t need to be sitting frow to enjoy London Fashion Week as the City Wide Celebration, running alongside the LFW show schedule, is bringing all the fashion to you with a whole range of events and activations. There’ll be everything from exhibitions to launches to styling sessions to get involved with, featuring brands like Maje, MATCHESFASHION, Completedworks, Bella Freud and more. Anya Hindmarch will be teaming with Ordnance Survey for a pop-up shop that celebrates walking; Selfridges is teaming up with Blanc for a range of activations, including talks with NEWGEN designers and a classic Parisian kiosk with espressos, macarons and a limited-edition newspaper; and Models of Diversity and Unhidden, the adaptive brand founded by Victoria Jenkins, is hosting a panel talk on inclusivity in the fashion industry. There’ll also be a load of promotions and giveaways running across the week too so it’s worth making time for a little retail therapy.

Get Snapped for Street Style Pics

During LFW the whole city turns into a catwalk, so put together your best fit and strut around outside the big shows – Burberry, JW Anderson, 16Arlington, Dilara Findikoglu, Erdem, Molly Goddard, Richard Quinn, Eudon Choi, ROKSANDA, Simone Rocha, and Chet Lo will all be hot tickets so you can bet there’ll be photographers aplenty. Somerset House and 180 The Strand are the main activity hubs for this year’s event, so that’s another place to see and be seen, and though Brewer Street Car Park isn’t hosting any LFW events, Soho is always a hotspot for the fashionistas and hypebeasts of the city.