Slow fashion menswear brand Wax London is all about making characterful clothing that doesn’t break the bank. The pieces are designed in London but draw inspo from British heritage, Indian craftsmanship and Mediterranean sensibility, as well as a love of music, sport and the outdoors. It’s a blend that results in bold patterned shirts, linen suiting, classic jeans and timeless tees. There are three stores in London – one in Spitalfields, one in Soho and the newest (and largest) in Covent Garden.