ASOS is going IRL in London this month and just in time for party season. The online retailer is opening the ASOS Pop-Up, its first-ever in-person shop, in Fitzrovia and it’s gonna be filled with an A/W edit featuring some of the biggest brands on the platform, including ASOS Design, ASOS Edition, Topshop, Nike, New Balance and more. The free events, including a Luxegen styling session, skincare 101 with The Ordinary and New Balance running club, are all fully booked but there’ll be space for walk-ins for Charlotte Tilbury and Drybar beauty treatments. Plus there’ll be DJs spinning at the store and a whole load of freebies on offer, so if you’re an ASOS obsessive, you won’t wanna miss it.