Max Mara’s iconic Teddy Bear Coat is turning ten and to celebrate, the brand has brought its Fluffy Residence to London. After previously popping up in Chengdu and Milan, the installation has now landed in Covent Garden, and as the name suggests, it’s a cocoon of softness just like the famous coat. Everything inside the residence is made out of the camel-coloured Teddy fabric, from the food on the dining table to the presents underneath the Christmas tree to the giant teddy bear headboard above the bed. Of course there are Teddy coats in the wardrobe and there’s also a magic mirror inside the house where you can generate your Teddy alter ego. So if you’re looking for a calming respite from the festive chaos, step inside the Fluffy Residence – you can just walk in or you can book a slot here for fast access.