Dubbed Queen of Cakes, Lily Jones’ (aka Vanilli) bakery is a well-established East End destination for all things pastry. You can visit their location nestled in a nook just off Columbia Road and choose from a weekly rotating selection of seasonal pastries and cakes, sausage rolls and brownies. Or, if you’ve got a special occasion coming up, Lily Vanilli’s custom order cakes are things of Instagrammable dreams – always elaborately decorated in a Rococo style with bright colours, pastels and frills of icing.