The Italian fashion house is celebrating its 100th birthday by quite literally opening a fashion house in Shoreditch. Gucci Circolo is hard to miss with the outside walls covered in their signature “G” print logo, but it’s inside where the real magic happens, featuring a boutique store where you can shop the Gucci 100 collection celebrating the past century of the brand; a listening lounge that plays vinyls picked by the likes of Billie Eilish, Arlo Parks and Sir Elton John; a boujee AF bookstore with all things fashion, photography and art on the shelves; and the Gucci café where you can plonk yourself down and take it all in.