After popping up in the neighbourhood in 2019, Glossier is back in Covent Garden for good. The cult beauty brand’s permanent store is inside a townhouse that’s actually one of the oldest buildings in the area, dating back to the 17th century. As with all Glossier shops, the interiors are just as ‘gram-worthy as the products – this one features the brand’s signature pink plus herringbone wooden floors, rose marble, and ‘You Look Good’ mirrors. There’s also a Wet Bar inside where you can test out the skincare, and a Glossier conveyor belt where you can pick up your products from. All the Glossier faves from Boy Brow to Milky Jelly Cleanser are available to buy as well as GlossiWEAR merch, and an exclusive London-themed passport holder – £5 from the sales of the passport holders are being donated to Hatch, a social enterprise that supports underrepresented entrepreneurs.