Spanish beauty brand Freshly Cosmetics, which has stores in Valencia, Barcelona and Madrid, has gone international with a flagship shop on Carnaby Street. Freshly specialises in natural, vegan, and cruelty-free products that deliver real results – their range includes skincare, makeup, haircare, and bodycare, with bestsellers like Golden Radiance Body Oil, Omega Rich Night Cream, and Blue Radiance Enzymatic Serum. The brand is also committed to sustainability; 95% of their packaging is 100% recyclable and the store has been created using sustainable and recycled materials too.