From Gorrilaz to Amy Winehouse, Raf Simons to Comme des Garçons, the Fred Perry polo shirt has been adopted and adapted by some big names and has become an emblem of various British subcultures. Now, the Design Museum is looking back over the 70 years since the iconic shirt was created with a free exhibition of archival material and specially commissioned films. Explore the brand’s cultural impact from mods to skinheads, filmmakers to sports stars, and how it has evolved since being founded by three-time Wimbledon champion Fred Perry.