Dior Sauvage is turning ten this autumn and to celebrate the big birthday, Dior is transporting us to the Wild West with a Fort Sauvage pop-up at Somerset House. Yes it’s a marketing stunt but this one sounds like it’s actually got a bit to it. The immersive experience includes a saloon-style fragrance bar with slots, roulette and dice games; a theatre screening the new Sauvage film; a barbershop where you can get free grooming treatments; and a general store, where you can stock up on more Dior scents.
