After starting life on Columbia Road, Choosing Keeping moved to a bigger space in Seven Dials in 2018, with more room to display its unparalleled range of pens, paper, stationery and other desk objects. An antidote to cheap, mass-made products, everything at Choosing Keeping, from silkscreen paper from Japan to German pens to American paper decorations, has been intentionally chosen and designed to last. It’s worth coming just for a browse, especially during the festive season when the festive ornaments and Christmas cards are out, but it really should be your first port of call anytime you’re in need of a good gift.
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