The first in-person shop of its kind, big. is dedicated to showcasing conscious beauty products at its flagship location in Victoria Park Village. There are plenty of cult brands on sale at the shop, some you may already recognise, including the likes of Mirror Water, Votary, Haeckels, Pelegrims, Sans[ceuticals], Horosoaps, Salt & Stone, Wild Source and The Seated Queen. As well as promoting the use of sustainable and cruelty-free skincare and wellness products, big. has designed its first bricks-and-mortar site to be totally circular by incorporating furniture made from discarded plasterboard (the most frequently wasted product in London), panels made from algae biomaterial, fixtures grown from mycelium (mushroom) biomaterial and more.