Beauty brand AiNSEL is raising awareness of the overproduction of products in the beauty industry with their sustainable beauty pop-up. As well installations and interactive wall art, the pop-up also houses the AiNSEL [LiP LAB], where you’ll be able to choose a lipstick shade from their 18-piece collection and watch as it’s made to order before customising it with stickers and taking it home in recyclable packaging.