Ifyou’re not familiar with LN-CC we suggest you book an appointment now. To put it simply, it’s the Star Trek of the retail industry. Beyond pioneering, the store is a platform which curates its collections and they have managed to bag the first Levi’s RED collection in 7 years. Pretty major stuff.
The world wide exclusive sees re-issues of the iconic 1999 collection ‘Twisted RED’ a monumental moment in the denim industry which has since seen many other brands follow in Levi’s footsteps.
Reinventing the classic 5 pocket jean into a ‘collectors’ item was a bold move, most notably the price point £490 and up. Whatever the cost, it worked, and the original 1999 movement paved 8 further RED collections.
In 2014 LN-CC will again take the global exclusive for the much anticipated Lined RED. Going back into Levi’s industry work wearer route, each piece is expertly lined to the highest standards of craftsmanship in fine blanket fabrics or sheep’s wool. All of which have been seen throughout Levi’s history.
The reinterpretation of iconic pieces has been executed with delicacy and with a nod to durability, recapturing the Levi’s ethos to perfection. The result is unique and once again, takes denim to extreme heights, blurring the lines between the casual and the avant garde.