Weare all fans of Mr Strauss himself, and frankly we would be rather silly to not to be. He is the godfather of denim after all. Levis is bringing their pioneering brand to London’s very own Shoreditch, in the shape of the newly launched Levis Line 8 Pop Up store on Charlotte Road. If you haven’t seen or heard of Line 8, think of it as Levis more rock and roll little brother brand.
Line 8 is the eye of the storm, combining a very muted monochrome colour palette and slick menswear tailoring and of course, denim. The clothing is set off against an industrial feeling concept store, with steel rails, raw brick walls and contrasting white display units. The store is a thing of beauty and lucky for us it is hanging around for 5 months and will no doubt become a staple shop in the Shoreditch neighbourhood. We will see you there.
Levi’s Line 8, 3 Charlotte Road, London EC2A 3DH