LDNER #71 ZOE WILMER

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week’s Londoner knows a thing or two about food, it’s Zoe Wilmer, one of the founders of  PR and Marketing agency Samphire Communications. We pick her brains below…

Tell us Zoe, how long have you lived in London? Where and why?

I have lived in London for 14 years. I have always been a South Londoner through and through. I love the people, pubs, open spaces and most of all I am lucky because most of my friends live very close by.

Food is such a HOT topic right now, what made you decide to go down the food PR route?

I started off working in travel PR which was great but moved into working with restaurants pretty quickly. Why? It’s fun, you get to eat out lots, every day is totally different, you can be really creative with food, you meet a lot of new and interesting people and I really respect the passion chefs have for what they do, it’s impressive stuff.

You obviously know your restaurants – which one is your favourite?

I have lots of favourites. I am a real pub girl so The Hand and Flowers for me is a firm favourite. I have recently eaten at Wild Honey and Trinity and was totally blown away by every mouthful.

Any top tips for people wanting to make a career in food PR?

Read read read! Everyone wants to write about food right now from broadsheets to newsletters, food is everywhere! Keeping up to date with what is going on in the food scene in London and having this knowledge is impressive. Knock on the doors of food PR agencies that you like and keep knocking. Passion and persistence are great qualities and a brilliant combination.

Finally what would your perfect day in London be?

A long run around the common, brunch at The Breakfast Club with friends, a cappuccino from Gail’s, a walk along the river preferably in the sunshine followed by a late pub lunch and a big glass of Fleurie with all my favourite London people!

Sounds swell to us! If you want to have a peek at Zoe’s agency head over to the website now: www.samphirecommunications.com