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does London inspire you to be? It is a pretty big question…The Big Smoke is a creative platform for all sorts of talents and brilliant minds. Here at LOTI we champion greatness, through all our features and our LDNR weekly interviews which dive into the minds of some of the most inspiring people in the city.

What is often difficult to achieve is finding the motivation to see something through, as having a passion for something doesn’t mean it’s going to be an easy ride. We’ve always thought, if it were that easy, everyone would be doing the same thing. To achieve greatness is a combination of all sorts of things; passion, drive, ability, lifestyle and circumstance, but there is nothing more satisfying than completing or achieving a goal or project. A healthy body and healthy mind can only mean we strive to be better individuals and it is this type of thinking we are constantly reminding ourselves.

We’ve teamed up with Lynx to look a little closer at some people who have a passion for their creativity, whether that’s through their day job or a side project they work on in their spare time. ‘Inspired’ unlocks the story behind individuals that are pursuing something they love to do, meet Alex, a graphic designer that is putting his mark on The Hoxton. The Hoxton is a series of hotels that last year went from one London hotel in Shoreditch to three hotels, one in Holborn and one in Amsterdam. Alex is responsible for every bit of design you see across the whole hotels, from the website to branding the logo to the coffee mugs, the signs on the walls and even the stickers on the toilet roll! Oh yes he’s an all-rounder alright…

See the full interview with Alex over on Lynx YouTube.