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world’s largest collection of football boots has arrived in Carnaby. Sporting giants Pro-Direct have launched their first ever virtual shopping experience. Pro-Direct’s website, previously the brands only selling platform, has integrated technology throughout the store in order to align the physical retail experience.

Immerse yourself into the virtual reality and find your perfect boots by touching digital podiums, reflect your mood with colour changing lighting and watch as the digital mannequins spring to life with players and models wearing the clothing. There’s also a feature wall housing rare boots and signed editions from superstar players – A shrine to any football fanatic.


Paul Mynard, Creative Director at Green Room – the guys behind the design says, ‘With the biggest online boot room in the world, Green Room faced the unique challenge of creating a high-street presence for an established digital brand which reflected this wealth of information and product…By placing digital at the heart of the store – through digital window displays, product merchandising and immersive, interactive content – we have been able to present the beautiful game in a beautiful way.’

Back to the future…you can try, buy and take home your choose pair. Fancy a kick about this weekend? Then head to Pro-Direct to get you’re A-Game on!

Pro-Direct, 19 Foubert’s Place London W1F 7RS