Capital City

London is not only the beating heart of the UK but also the start-up capital of Europe. Since 2016, London alone has attracted $34 billion investment from start-ups. If you combine the talent pool, network opportunities, easy access to investors and experts then you have the perfect recipe for a start-up to succeed.

There are tens of thousands of fresh businesses in London, just begging to have money pumped into them and help them become the latest success story. With the internet, you don’t have to be sitting on a goldmine for the chance to invest and get in on the ground floor.

The start-up game comes with risks though. In the cutthroat world of London start-ups, businesses go bust every day. So, make sure you do your homework plenty of research before taking the plunge.

If you are serious about becoming familiar with stocks and trading, there are many forex trading companies in the UK, like London-based eToro, to facilitate investments. Before investing, however, it is worth doing your homework and learning the nuts and bolts of trading using trading guides developed for European markets.

The rest of us can get involved via equity crowdfunding.

Equity Crowdfunding

You’ve heard of Kickstarter, right?

Well, the idea of crowdfunding—family, friends, strangers—coming together to give money to something has now spread into the world of start-ups.

It’s known as equity crowdfunding. And it means that anyone can invest in any idea they believe in, without being a venture capitalist or bored millionaire. Platforms such as and seedr allow any person to invest in exciting new businesses and reap the benefits.

Now, more than ever, small businesses in London need all the help they can get. Check out this great BBC article from a few years ago that digs into this modern concept.

Ones to Look Out For

Start-ups start up every day so there are plenty of options.

Over on crowdcube and looking for funding right now is TrimCheck. It is a platform for call-out and in shop barbers and a place for customers to search, book and pay for a barber at their chosen location. Times are hard for barbers right now and TrimCheck aims to boost their earnings and make the process of getting a haircut stress-free.  

Another interesting option on is wurkr, a tech company looking to simulate the physical office space with always-on video technology. The platform is about seamless team collaboration and bridging gaps between workers. With a lot of people working from home due to the pandemic, wurkr could be the future of office spaces.

Halo Coffee is another London based company that boasts the world’s best coffee whilst building a sustainable brand that leaves a positive impact on the environment. Halo Coffee has the first 100% home compostable biodegradable capsule, offering a unique product to the market.

Coffee and saving the planet. You can’t argue with that.

Over to You

That’s just the tip of the iceberg when it comes to London start-ups. As long as you evaluate the risks then you can make money from start-ups.