Thoreau is a new eco-friendly womenswear label. Based in Notting Hill, Thoreau was created by Hannah and her partner Owen with the aim to challenge the buy it, wear it, bin it culture of fast fashion. Using reclaimed,  sustainable and 100% cruelty free fabric, and by tracking carbon emissions in their production, manufacturing and shipping they cut environmental damage. What’s more all their products are made in UK based factories to ensure they are ethically made.

So Thoreau ticks all the boxes when it comes to ethical and sustainable fashion, but would you actually wear it? Well we wouldn’t say no to those floaty blouses and THAT choker collared dress with a subtle 70s aesthetic. As a debut collection goes, this one is pretty bang on and we can’t wait to see what the future holds for Thoreau.

[URIS id=77760]