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a pair of glasses that look good, that will last for ages and that go easy on your wallet is no easy task. Either you find a bargain price and the frames break within days or you get cutting-edge extras that push the £££ right up. Enter KITE. This British brand, created by optometrist Asad Hamir and entrepreneurs Adarsh and Amar Radia, is taking a stand. They believe that getting glasses shouldn’t be a complicated process or an opportunity for your optician to cash in, so they’re offering a world first…ALL glasses and sunnies at one flat rate of £150.

That’s hand-crafted artisan Italian frames, which involves a 30-step production process, and innovative Carl Zeiss lenses specially designed to cope with the demands of the digital world, at any prescription, all for £150. Now if they could just get the sun to start shining….

[URIS id=68359]

Ground Floor, Westfield Stratford City, London, E20 1EL