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busy Londoners, we all end up carrying half our wardrobes in our bags so we can go to the gym, office, meetings and afterwork drinks all in one day, but unless you’re Mary Poppins with that bottomless bag, cramming everything is not much fun. So meet Aday, an online brand for active women. Using technical apparel, the adaptable collection is made to work and live in, with staple pieces that can be worn from morning to night. Not only is the collection beautifully designed, but with a focus on technology the timeless pieces are long-lasting and a good investment.

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