Been tasked with ticking that gift that’s prefixed with ‘i’ off of someone’s list? It’s not a simple task for the less tech-savvy among us to make sure we’re getting the right phone, tablet, smart watch etc. and when prices land on the ‘arm n’ leg’ end of the scale, there’s not much room for mistake. Luckily, Apple’s White City location has just reopened following a major refurb with some helpful additions.
The store now comes with a dedicated pickup point, a first for Apple in Europe, so customers can collect their online orders in-store quickly. The 260-strong team speaks more than 40 languages, including Japanese, French, Hebrew, Portuguese, Spanish, Chinese Mandarin, Somali and Urdu, making the shop more accessible. And specialists will be on hand to offer personalised shopping advice on buying and setting up a new device.
The store is now open at the White City Westfield, and you can schedule a personal shopping session online before making the trip over.
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Westfield, Ariel Way, London W12 7GF