iceland launch world’s first instore ice rink

Yes, you have read that right, Iceland, the supermarket chain has installed an ice rink, inside one of its stores. As if Christmas couldn’t be any more fun, Iceland has taken 250 square meters of synthetic ice and placed it inside a store in Stratford making a brand new experience, Shopping on Ice. Now you can get your entire Christmas food shop (palm oil free) and swap your sneakers for skates and whizz through the aisles, just be careful you don’t take a tumble, you’ll look like a right turkey.

Iceland’s Shopping on Ice from St Marks Studios on Vimeo.

iceland.co.uk

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