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pretty certain if you asked good old Wino if she wanted to go to this rehab she would say yes, yes, yes. The Icecreamists are launching ‘Ice Cream Rehab’ on 25th February in Covent Garden, anybody who visited the guerilla pop up in Selfridges will know this is one rehab everybody should check-in to.

The new store will feature a treatment and research centre called the ‘Incubator Unit’ which includes a ‘Lick Your Addiction’ programme of sub-zero elixirs curated by founder Matt O’Connor and renowned mixologist Alex Kammerling. Alex just so happened to create the cocktails for Elton John’s 12th Annual White Tie & Tiara Ball. The unit will be dispensing what is described as a ‘hallucinatory freezer cabinet of nitrogen-tipped vice creams and guilty pleasures’.

‘Patients’ will be offered a kaleidoscopic assortment of medications including an ice cream transfusion with a syringe, toast, flames, bombes, cold sweats, a baby’s bottle and liquid nitrogen alongside what are described as some ‘challenging and shocking’ ingredients.

So make a date in your diary people, this is one not to be missed!

Maiden Lane, Covent Garden, WC2E