HYMN LONDON MENSWEAR LAUNCH

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world of home-grown London fashion gets a slick new addition with the arrival of menswear label HYMN. Offering classic wardrobe staples that reflect the British way of life, the SS14 collection takes inspiration from “all things nautical and the British fishing era”.

Founded last summer, the label champions durable and contemporary essentials for the urban gentleman. Expect an abundance of cool-yet-casual shirts, chinos, jackets and jumpers – maybe even the odd lobster. With prices ranging from just £18 to £99, you’re not going to be left out of pocket either.

The current HYMN ‘To The Sea’ collection is available at JOY, instore and online.

www.joythestore.com