You’ll be able to see the huge holograms for one night only
Tower Bridge is one of London’s most iconic landmarks but it’s going to get overshadowed tonight as two 10-metre tall holograms are being projected in front of the bridge tonight. From sunset on Weds 31st January to sunrise on Thurs 1st February, giant holograms of Gisele Bündchen and South Korean star Lee Min-Ho will appear in front of the bridge as part of the BOSS spring/summer 2024 global campaign.
Speaking about the holograms, Nadia Kokni, SVP of Global Marketing and Brand Communications at HUGO BOSS said, “innovation has a prominent role in our strategy to achieve consumer impact at scale and create something intriguing. The hologram is the most current expression of our exploration and curiosity around harnessing the power of technology in our communications.”
BOSS is the first fashion brand to use large-scale hologram technology to launch a major global campaign and London is going to be the only city in the world to host this installation, so you’ve really only got one chance to check it out and it’s TONIGHT.
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Put the kettle on!
From sunset 31st January to sunrise tomorrow 1st February 2024
hugoboss.com