h&m x erdem collab

H&M are back with their annual designer collab and this time it’s Erdem. Designer Erdem Moralioglu is know for his romantic creations, so you can expect lots of floral prints, lace and interesting tailoring. The collection will include 48 pieces of womenswear, accessories and for the first time ever, menswear. So mark your calendars as this is set to be one of the most exciting collabs yet…

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As well as those lookbook shots, H&M has drafted in legendary filmmaker Baz Luhrmann to direct the campaign video, and it’s as cinematic (and floral) as you’d expect.

Drops on Thurs 2nd November 2017