Cashingin on the London Olympic happenings is high street fashion merchants H&M, who have recently opened a pop up store at Covent Garden and a concept store at Westfield, Stratford. The purpose, to celebrate their latest sports collection. Now for a minute we over looked this slightly, when we watch boxing or say swimming do we get kitted up just to watch in front of the TV, then we though ah well we do have a friend who watches the tour de France in his full cycling gear, shoes and everything so yeah maybe people do. The Covent Garden pop up has an old school retro feel and uses plenty of retro gym equipment. Both stores cater for men, ladies and kids for you to get yourself kitted out in some sexy new sportswear, whether you’re participating or watching the TV.
H&M Pop Up St Martin’s Courtyard, 9 Mercer Street, Convent garden
H&M Concept Store, Ground Floor, Westfield Stratford City