H&M crop

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all fashionistas. H&M have opened a six week pop-up in East London bringing their Divided collection to the hood. But this is no ordinary pop-up store. Oh no, here not only can you fill your wardrobe with pieces from the new Divided collection, fronted by singer Foxes, but you can also check out DJ sets at the late night lock-ins (everyone loves a lock-in right?), get your nails done and design your own grunge-inspired 90’s style jewellery.

The pop-up lasts 6 weeks. Last week Nasty McQuaid kicked things off and Annie Oh will be behind the wheels of steel. Plus there’s four more to follow…and did we mention, it’s FREE? Yep a free party with some free drinkies too and some body art if that floats your boat. Plus there’s a 200 quid H&M voucher up for grabs. Makes sense people. See you on the dance floor at the H&M pop-up…that’s TOTES a thing this Summer people.


Put your name on the guestlist now for Annie Oh and party like it’s Fashion Week all over again. And if you can’t make it fear not, you’ll find the pop-up at the Old Truman Brewery until Thursday 3rd September. Open Monday through to Sunday.

Until Thurs 3rd September 2015
Old Truman Brewery, Brick Lane E1 6QL