The H&M Divided pop-up is now in full swing having opened late July to showcase the new collection which is fronted by British singer-songwriter Foxes. By day the pop-up offers shoppers a chance to bag some of the pieces as seen on Foxes and by night, the doors are locked, the DJ’s arrive and the drinks are served for the special Noisey lock-ins.We popped along on Thursday 6th August for the second lock-in in the series when Annie Oh took to the decks keeping the Fashion-easter crowd moving to the likes of Beyonce, Pharrell and Justin Timberlake whilst cold drinks were served from the bar. Who’d of thought the best dancing would be on the shop floor this Summer?
Fancy getting in on the action? Then there’s three more lock-ins to come and some cracking DJ’s in store too. Shorebitch, NTS and Rough Trade will all be spinning tunes and you can get yourselves on the list by heading here.
Until Thurs 3rd September 2015
Old Truman Brewery, Brick Lane E1 6QL
www.hm.com