We all know that fashion is one of the most polluting industries on the planet – too many clothes are being made, which is using up resources and energy, and too many clothes are being thrown away, ending up in landfill. H&M is one of the big brands that’s trying to become more sustainable. They’ve Garment Collecting programme, where you can hand in old clothes in store and receive a voucher in exchange, has been running since 2013. They’ve recently launched Looop, the world’s first in-store recycling system, in Stockholm, where old garments get shredded, spun into yarn and knitted into a new piece of clothing.
And now with their latest Conscious Collection, H&M have made clothes out of waste. The A/W20 Conscious Exclusive range features clothes and accessories made from innovative waste materials like AgraLoop made from food crop waste; wood pulp and recycled plastics; recycled closed-loop polyester; VEGEA vegan leather made from winemaking byproducts; and Made of Air, a plastic made from carbon emissions.
As well as being sustainable the clothes need to be wearable too and with black tailoring, a palette of dusty greens and yellow jacquard, taffeta, voluminous silhouettes, this one delivers on both fronts.
Available from Tues 1st December 2020