Brit brand Hiut Denim Co. is currently taking over the London denim store Rivet & Hide, with a new interactive window ‘hack’ installation. Hiut Denim Co. is based in Wales, founders David and Claire Hieatt’s goal is to ‘Do one thing well’ and in their case, it’s making really great jeans. The pair are passionate about bring jobs back to Britain…We like the sound of that!
Based in the beautiful town of Cardigan Bay, which used to be the home of Britain’s biggest denim factory, the pair has started to create jobs in the small town, working closely with the craftspeople who once worked in the original factory. Hiut offers two jeans fits, a slim and straight in both standard denim and premium selvedge. Each pair comes with its own ‘history tag’ which is signed by the maker. With this tag you can upload pictures of yourself in the jeans to start the beginning of your story…one day, when that beloved pair end up in the local charity shop your stories will continue with them, how sweet is that?
With this hometown glory work ethic Huit needed an innovative and unique approach to communicate their story within a retail space. Thanks to Denim Gurus Rivet & Hide, in collaboration with the tech agency Knit, Huit have installed an interactive space within the stores window. Passers by can learn the story of Huit and interact with the product by touching the icons from outside the window. As you walk past the store, a sensor detects your position and invites you to find out more with the transducer speakers saying “Our town is making jeans again. Touch the window to find out more.”
Huit say the jeans are loaded with “various Arduino microcontroller units to control the audio samples and triggers,” The icons are able to detect someone touching the window, which then triggers the circuit to play the relevant audio sample.
For tech babes and denim devotees alike, this is definitely worth checking out. Well who would have thought it? There’s more to life in the Valleys than sheep. BARRR!