Style Conscious

ELLISS was founded by Elliss Solomon in London in 2016 after graduating from Central St Martins with a degree in Womenswear Fashion Design. The collections feature everything from t-shirts to swimwear and lingerie, with striking and bold contemporary designs – there’s no playing it safe here. A wholly ethical fashion brand, the brand was born out of a desire to create clothing using conscious design methods and minimal waste. She uses soft, natural fabrics, from organic cotton to hemp and bamboo which are light, and have as low an impact on the earth as possible. Brilliantly, she also shares a building with their manufacturers, allowing the production process to maintain a low carbon footprint.

Henry Hales started Sir Plus in 2010 after discovering the surplus material from shirtmaking could be used to make… pants. Yes the amount of material was perfect for making a nice pair of boxers and used up fabric that would have otherwise been chucked in the bin. Fast forward to 2019 and Henry has shops on Portobello Road and in Islington and now has a whole smart menswear range made from surplus materials, including waistcoats, jackets and grandad shirts.

sirplus.co.uk

Founded by Ben Tattersall and Nia Jones in London in 2016, Good News is a contemporary British footwear brand with a conscience. As well as making some very stylish kicks they have sustainability and a sense of purpose as a core business model, not just some tacked on idea to score sustainability points. The shoes themselves feature recycled rubber soles and organic fair trade cotton and their production uses as few processes as possible to reduce carbon and chemical footprint. Any deadstock they end up with is donated to homeless charities in London and further afield too – through their partnership with Good Luck Shoes they’ve already donated 3,000 pairs of shoes to refugees and migrants arriving in Italy.

goodnews.london