A brand new river clean-up campaign has launched in the UK focusing on preventing and reducing the amount of litter in seven large river systems, including the Thames. Treasure Your River, run by Thames21 and environmental charity Hubbub, will be running for the rest of the year and will feature a programme of activities to encourage people and businesses to get involved in keeping the river clean.

As well as displaying posters and adding new bins along the River Thames and River Lea, other Treasure Your River activities include hosting litter picks and a plastic fishing trip in East London, and the campaign will also be providing guidance on taking rubbish home and how to responsibly dispose of fishing tackle. Treasure Your River will also be tackling litter in the Avon, Forth, Mersey, Severn, Taff and Trent rivers – so it’ll be the largest collaborative effort to clean up waterways in the UK – with the aim of creating regular volunteers and litter-clearing infrastructure for each river to keep them clean for the long run. Given 80% of the litter in the sea flows out from river systems it’s well worth lending a hand, good for the planet and for your karma.