Heineken Ignite London they are now moving on to their next sexy installation…
are on a roll…after a stonking night at the Battersea Power Station which saw Jungle take to the stage forPop-up City Lounge is part of the 2014 London Design Festival. Heineken have dubbed it as a ‘social design’ experience having spent a bit of time asking what people want from a bar lounge. Designed to provoke conversation – remember before everything took text or video form we actually spoke to each other – the ‘conversation cocoons’ at the pop-up are a good place to start if you fancy a chat. Just look at them…
Drinks will be a theatrical experience with their bespoke ‘hoptails’ from The SUB®, a sleek, stylish home draught beer lifestyle appliance. It all sounds very stylish, new and white…maybe we should take our shoes off at the door?
Thurs 18th – Sun 21st September 2014
Old Truman Brewery, Elys Yard, off Hanbury Street, Shoreditch, E1 6QR
www.heineken.co.uk