“Swearword”is the debut single by four piece band, HALF LOON. Merging an Early Floyd mellotron intro with a melodic riff and distorted, drawled lyrics this has a lost in Soho vibe that is both retrospective and authentic. You can hear their musical heroes dripping from every cadence, however percussive xylophone and slide guitar enforces their originality.
The psychedelic video, all silhouetted and fractal is a perfect visual accompliment to this excellent first step on their trip to the heart of the sun. Fronted by well traveled solo artist, Daniel Pickard and mastered by Spiritualized’s James Aparicio it’s a splendid start to their discography.