H AND M X BRICK LANE BIKES

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up cyclists H&M have announced a men’s capsule collection with Brick Lane Bikes. That’s right guys H&M menswear just got a little bit cooler. The 11 piece collection has been designed by H&M and tested and approved by Brick Lane Bikes, who are well known as custom-bike specialists.

Inspired by both vintage pieces and today’s sports performance, the collection is made from more sustainable materials as part of H&M’s Conscious work. The collection will be launched on March 7, 2013 in around 180 stores worldwide, as well as online. Now you really will want to ride your bicycle.

www.bricklanebikes.co.uk