MRPORTER turned one in February, can you bloody believe it – it doesn’t seem like 5 minutes since it launched! To celebrate the men’s online designer fashion store have launched a brilliant interactive app which enables the user to win prizes. It’s a Global Treasure Hunt and works like this; You download the GoldRun app and follow them to their favorite locations to ‘capture’ a MR PORTER shopping bag. It’s already ran in Sydney, New York and Paris and it arrives in London today, Friday 30th March and is here for a week at the following locations:
EMMA WILLIS, 66 Jermyn Street, SW1
THE BOUNDARY, 2-4 Boundary Street, E2
BARRAFINA, 54 Frith Street, W1
LA FAMIGLIA, 7 Langton Street, SW10
The app guides you to a choice of locations in each city, where Mr Porter shopping bags will appear and a winner is chosen at random . You could win Lanvin sneakers, Paul Smith cufflinks or a pair of A.P.C. jeans. There are runner up prizes too. Give it a go, it sounds cool, it looks cool, so it’s probably pretty cool.
Get the app here.