Well this is a collab that we didn’t see coming – American denim brand Frame has teamed up with Hotel Ritz Paris, one of the most legendary hotels in the French capital, for a 22-piece collection. Camilla Fayed, owner of the Ritz Paris, is a big fan of Frame and is friends with the brand’s co-founder Erik Torstensson, so that explains why the iconic hotel chose to venture into the world of fashion with this partnership.
The collection blends Frame’s classic aesthetic with the luxury feel of the hotel, with socks, tees, sweaters, hoodies, a varsity jackets, a cap, a gym bag and a cashmere blanket emblazoned with the Ritz Paris logo. It’ll set you back a few quid too – the branded water bottle comes in at £90 and the varsity jacket is over £2000 – but given rooms at the hotel aren’t exactly cheap either it’s not that surprising. Ooh la la indeed.