Alexa Chung first announced her fashion line back in July last year, but that’s about all we knew until now. It has been confirmed that Chung will reveal her collection in London on 30th May 2017, with a ‘see now, buy now’ concept. The collection is expected to include 100+ pieces including shoes, ready-to-wear and jewellery, and you can take a glimpse at what to expect in the video below. With Chung determined to make a brand that’s speaking to everyone on the high street it shouldn’t come with ridiculous price tag either!
Drops Tues 30th May 2017