Once you’ve discovered First Base, you’ll just keep on going back. The sports lifestyle brand is the brainchild of Alison Cotton who wanted to create something that removed all the things in life that seemed unnecessary and take things back to basics. She took her love of surf and sports and developed something that was clean, simple and iconic…just like Bondi Beach where the label was born.

The clothes will take you from the gym to the bar and everywhere in-between, but the design isn’t the only special thing about First Base, their motto is #ItsCoolToBeKind and all their products are ethically produced. Being entirely transparent about their production, First Base monitor their supply chain carefully to make sure not a foot is out of line. So wear First Base proud, because you won’t only look damn cool but you know it’s coming from a good place too.

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