farfetch to open concept store in shoreditch

Farfetch is opening what they call to be ‘the store of the future’ in Shoreditch this October. Taking over the old Sonos site on Club Row, the shop is expected to combine data and technology with traditional customer service that will link up the online and offline shopping experience. But what does that actually mean? Well we’ve heard there will be smart mirrors in which you can order different sizes and colours and snazzy sales apps. Whatever they do, we’re sure this concept store is gonna be on a whole new level.

Opening October 2017
21 Club Row, Shoreditch London E2 7EY