Luxury French lingerie brand Empreinte has been available to buy online for while but now the brand has opened its first bricks-and-mortar UK store on Mayfair’s South Molton Street. Buying proper underwear is always better to do in real life, especially with Empreinte because they are all about a good fit. They make an extensive range of sizes and the bras are properly comfortable to wear – no digging in at the shoulders and no poking from a rogue bit of underwire. The in-store fitting services are excellent too; once the assistants have sized you up they bring in the entire collection in your size to try on, so no need to rifle through the displays looking for options.
The lingerie is already super pretty as is (proving that bigger sizes don’t have to be boring, like some other brands seem to think) but the store also offers a l’atelier service so you can customise it either by adding initials or extra embroidery, which they stitch on right then and there – perfect if you wanna gift someone some fancy smalls (or just treat yourself).[easy-image-collage id=124257]
56 South Molton Street, London, W1K 5SH